Blog

How to Maximize Your Earnings with Paid Surveys

Ever thought about turning your free time into cash? With the rise of companies that pay for opinions and information on consumer habits, this possibility is within everyone’s reach. Paid surveys have become a popular way to earn extra money online. However, like any other ...

Lire la suite

How to Conduct an Academic Market Research Study

Academic market research is a field of study that combines the principles of academic research with the practice of market research. It differs from traditional market research, which is generally conducted by companies with the primary goal of informing business decisions, such as launching a ...

Lire la suite

The duration of online surveys: shorter and better

The duration of online surveys is a crucial factor that can directly impact the quality and effectiveness of data collection. Recently, the mantra “shorter is better” has gained popularity, and for good reasons. When it comes to online surveys, asking participants to engage for long ...

Lire la suite

How Market Research Adapts

As online survey respondents evolve, researchers and surveys must adapt. Given that the market and customer landscape are constantly evolving, market research must also keep pace with this trend. Finding people with the right profile and gaining their engagement in their responses is essential. Recent ...

Lire la suite

How to Handle Sensitive Questions in Market Research

Surveys are an effective way to gather valuable information from a group of people. However, some survey questions may touch on sensitive topics and require additional care. Sensitive content in online surveys requires a delicate balance between obtaining necessary information and respecting participants’ privacy and ...

Lire la suite

Inclusion of Gender in Market Research

Essentially, the purpose of market research is to deepen our understanding of individuals. Conventional research methodologies often group different segments to provide a clearer view of demographic characteristics. Indeed, this is practically a necessity in the profession – the goal is typically to understand how ...

Lire la suite